On a Sunday in January of 2004, Sally, Darryl and I were in Buenos Aires and decided to go to the very popular street market in Boca.  As I was walking through the stalls, I met a woman selling batik hangings.  I particularly liked the one featuring the pattern at left.  You can't tell it from the photo, but it's mostly teal in color.

Darryl asked me what it was, and I replied that it looked like a couple of fish.  Sally said they looked like bats.  No consensus was reached, so they were dubbed batfish.

Awhile back, I was lying in bed one night and thinking--for some unknown reason--that I needed to give MattIsch.com some kind of identifying symbol--a logo, if you will.  The batfish batik hanging over the bed filled the bill precisely.  Since I had been called "Bat Fish" by clever second-graders since the early 1960's, it also had a bit of personal cache.

Thus, A logo was born.  Since I can't really decide if this is two batfish or one batfish with two heads, I've declared "batfish" to be both singular and plural.

Now you know.
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The Legend of the Batfish